IMAX® 3D COMING SOON TO SCIENCE NORTH!

In an age where technology is getting smaller, Science North is bucking the trend with an exciting conversion to its IMAX® Theatre! The ultimate movie experience is about to get BIGGER and BETTER with the introduction of IMAX® 3D at Science North.

Nothing can bring you closer to the action and adventure than IMAX 3D – the most powerful and immersive 3D movie experience in the world!

Supersize your senses with the sharpest and brightest 3D images projected on a screen that is 5-storeys high and 7-storeys wide. Combine that with 7,600 watts of crystal clear digital surround sound and unobstructed stadium-style seating and you’ll feel as though you are in the movie amidst images that leap right off the screen!

“Science North is vital to Northeastern Ontario’s tourism sector and we are ensuring it remains one of the region’s most viable attractions by supporting the introduction of the North’s first 3D IMAX theatre,” said Sudbury MPP Rick Bartolucci. “By investing in the expansion of Science North attractions, our government is growing the tourism industry for Sudbury and the North.”

“We are honoured to receive $914,000 from the Northern Ontario Heritage Fund Corporation to help launch this very exciting renewal project at Science North,” said Jim Marchbank, Science North CEO. “Starting in February 2009, the new Science North 3D IMAX Theatre will open to the public, offering a whole new way to enjoy the IMAX experience. We’ll also be renovating the entire projection booth, remodeling the CTV Atrium and installing a new IMAX screen and new seats.”

Since 1985, The IMAX Experience® in 3D has entertained and enlightened millions of people worldwide. The IMAX 3D camera has been everywhere from the bottom of the ocean, outer space, and back in time to the era of the dinosaurs.

IMAX 3D is the world’s most advanced 3D cinema technology. The Science North IMAX Theatre will be equipped with a dual image projection system – meaning two projectors will be used at one time. A strip of film will run through each projector. The projector lenses will project left-and-right-eye images onto the screen. The polarizing filters on the projector lenses match the polarizing lenses on the special IMAX 3D glasses. The size of the IMAX screen and surround sound also dramatically enhances the 3D effect. The result…you’ll see more, hear more and feel more!

“We are pleased that Science North will now be able to offer its patrons IMAX 3D content, which will allow them to explore and be truly immersed in new places,” added Larry O’Reilly, Executive Vice President of Theatre Development. “Science North is a tremendous asset to Northeastern Ontario, and IMAX is pleased to continue our partnership in this way.”

The Science North IMAX Theatre opened to the public in June 1994 with attendance of over 1.7 million to date. Construction on the new Science North IMAX 3D Theatre is set to begin in January 2009.

Visit sciencenorth.ca/imax for more information and regular updates about The IMAX 3D Experience at Science North. You can also visit the website for current film line-ups and showtimes.